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If you want somebody who likes to settle for sending out a press release and then hoping for some results, then I am not your man.
If you want somebody with bulldog tenacity in putting you or your company before media, both local and national, I can do the job.
I am not a big believer in fancy press releases or sending out a barrage of emails to promote my clients.
On the other hand I am a strong believer in personal phone contact in reaching a reporter or a producer. I know how to pitch a story. I know how to get to the right person and I know how to follow up.
All clients want is one thing-RESULTS! That's something that I pride myself in delivering to each and every client that I represent.
...I had the pleasure of working with Steve Lake on two occasions involving one of Putnam's most important authors, Clive Cussler, most recently on his national bestseller TROJAN ODYSSEY. Steve booked the majority of Clive's television and radio show interviews for the cities he visited on his tour, which included such major markets as Phoenix, Los Angeles, San Francisco, Denver, St. Louis, Dallas/Ft. Worth, San Diego, and Albuquerque.
Thanks to Steve's efforts, Clive's best media schedule to date was achieved, and with that extra promotion, Clive's book signings became enormously successful in the process..
Therefore, I can heartily recommend Steve Lake as a media booker with formidable persistence and organizational skills.
Michael Barson
Associate Director of Publicity
G. P. Putnam's Sons
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